Amanda Grandal | Strategic Events & GTM Leadership

About Me

Strategic Leadership, Measurable Results

Strategic and innovative events and marketing leader with over 15 years of experience delivering impactful programs across global conferences, tradeshows, executive events, and customer experiences. I work closely with the C-suite and sales leaders to align field marketing and event strategies with pipeline and revenue goals, leading major initiatives like field marketing campaigns, global incentives, and internal programs from concept to execution.

I'm highly analytical and results-driven, with a strong ability to measure performance and optimize ROI using real-time dashboards and reporting tools. My background also includes extensive experience in marketing, product positioning, content strategy, and customer experience—allowing me to build integrated programs that support the full customer journey and strengthen brand visibility.

Recognized for my creative thinking and ability to deliver standout experiences, I'm passionate about developing programs that spark genuine engagement, create lasting impressions, and drive business growth.

What I Do

Strategic Leadership at Scale

I specialize in building revenue-aligned programs that elevate brands and drive measurable business outcomes across global markets.

Executive Engagement

Design and execute premium C-level experiences that build lasting relationships with key decision-makers. Develop content strategies, recruit industry speakers, and curate sessions that accelerate enterprise sales cycles.

CXO Summits & Advisory Boards
Executive Roundtables
Content Strategy & Session Planning
Speaker Recruitment & Management
VIP Customer Programs
President's Club Events

Global Event Strategy

Build scalable frameworks for tier-1 conferences, customer events, and field programs that align to GTM priorities and drive predictable pipeline. Design engaging activities that connect attendees and deliver meaningful value beyond traditional event formats.

Tier-1 Industry Conferences
Global Customer Conferences
Company & Sales Kickoffs
Regional Field Programs
Attendee Engagement Activities

Revenue Operations

Establish measurement frameworks and attribution models that connect event investments to business outcomes and enable data-driven optimization.

Salesforce Attribution & Reporting
Pipeline & Revenue Tracking
ROI Modeling & Dashboards
Performance Analytics

Team Building & Scale

Build and lead distributed global teams while establishing processes, playbooks, and vendor partnerships that enable consistent execution at scale.

Global Team Leadership
Vendor & Agency Partnerships
Operational Playbooks
Cross-Functional Alignment

Vendor Negotiation & Cost Savings

Drive significant budget efficiency through strategic vendor negotiations across venues, production, agencies, and suppliers — averaging $300K+ in annual savings without sacrificing quality or attendee experience.

Venue & Hotel Contract Negotiation
Vendor & Agency RFP Management
Multi-Year Partnership Agreements
Budget Optimization & Cost Reduction
Supplier Relationship Management

Portfolio

Programs That Drive Results

A selection of flagship programs and strategic initiatives delivered across cybersecurity, SaaS, and enterprise technology sectors.

Tier-1 Conference Execution

RSA Conference: 40K+ attendees, strategic booth design and activations driving measurable pipeline

Multi-Year Conference Strategy

Scaled RSAC presence year-over-year, building repeatable frameworks for consistent execution

Thought Leadership Programming

Produced standing-room sessions at RSAC, driving demand generation and brand authority

On-the-Floor Event Leadership

Hands-on leadership at the world's largest cybersecurity conference, managing real-time execution

Strategic Brand Activations

Created branded experiences and swag programs that drive booth traffic and memorable brand recall

Executive Speaking & Session Production

Produced high-impact speaking sessions at Gartner IAM, driving executive engagement and pipeline

Onsite Team at RSAC

Coordinated and led large-scale on-site teams ensuring seamless execution at premier cybersecurity events

Tradeshow Booth Meeting Room

Designed and managed executive briefing spaces for high-value prospect and customer meetings

Giveaway Games to Enhance Booth Traffic

Created engaging booth activations and giveaway strategies that drive attendee engagement and lead capture

Booth Presentations to Educate Attendees on Products

Produced booth theater presentations and demos that educate prospects and generate qualified pipeline

Sales Kickoff Production

End-to-end production of high-energy internal flagship events that align and inspire global sales teams

President's Club

End-to-end production of luxury destination recognition program for top performers

Advisory Services

Accelerate Your GTM Engine

Strategic guidance for companies building, scaling, or transforming their field marketing and experiential programs into predictable revenue drivers.

GTM Strategy & Roadmap

Build comprehensive field marketing and experiential strategies aligned to revenue targets. I'll audit current programs, identify gaps, and create a roadmap for scalable growth with clear KPIs tied to pipeline and business outcomes.

Flagship Program Design

Build new flagship programs from the ground up—customer conferences, executive engagement series, and President's Club experiences. Every program is tailored to your specific business goals and audience dynamics, establishing frameworks for repeatable success.

Field Marketing Campaigns

Design and execute integrated field marketing campaigns that drive regional pipeline growth. From tier-1 conference strategies to targeted account-based programs, I'll handle everything from concept to execution with a focus on measurable business outcomes.

Revenue Operations & Budget Optimization

Transform ad-hoc execution into a predictable revenue machine. I'll implement measurement frameworks, build cross-functional processes, and establish playbooks that enable efficient scaling. Through strategic vendor and venue negotiations, I unlock significant budget savings—averaging $300K+ annually—by negotiating multi-year agreements and optimizing supplier contracts while protecting quality and maximizing event investment ROI.

Executive Workshops

Lead strategic workshops with your leadership team to align on event investment priorities, define success metrics, and build buy-in for event-driven growth initiatives.

Fractional Leadership

Step in as fractional field marketing or experiential leader during transitions or growth phases. Provide hands-on leadership while building team capabilities and establishing foundations for long-term success. I'll conduct skills assessments, create development plans, and elevate your teams to deliver world-class programs that drive measurable business impact.

Impact

Trusted by Leaders

"Amanda led our global events strategy and execution. She's a true professional who can manage everything from major industry tradeshows like RSAC and Gartner Summits to internal events such as SKOs and President's Club. Amanda handles every detail with care and precision. Events under her leadership ran smoothly, stayed on brand, and remained on budget."

— Kate Reed, CMO | Delinea

"Amanda is the most dedicated, hardworking, and supportive manager I've ever encountered. Her knowledge and experience in events and marketing are unparalleled. She has a unique talent for balancing high-level strategy with flawless execution, and her expertise in vendor management, branding, and experiential design is second to none."

— Bri Hurley, CMP, DES | Field & Event Marketing Specialist, Delinea

"Amanda was a major part of my training and onboarding. It was clear from the moment we met that she was a true self-starter, creating process, workflows and organization for the Marketing department. She is a master at planning, organization and working cross-functionally. She also acts as a culture carrier, inspiring, engaging and aligning the company and employees around a strategy and vision, then brings it to life. Amanda is a fast thinker and a creative-powerhouse, always looking for new ways to stand out and be innovative. Her creativity and structured workflows produce end-to-end experiential marketing programs to maximize engagements with prospects and clients. Amanda is a true superstar and would be an asset to any team she joins!"

— Lauren Weiner, Chief Marketing Officer | IHS Markit

"I was part of the flight that got canceled and just want to give a special shoutout to Amanda Grandal because she literally saved the day. She got our flights rescheduled quickly with CTI and got our rooms back at the hotel. She eliminated all the stress that would've came with having a flight canceled. Thank you, Amanda!"

— Event Attendee | President's Club, Delinea

"Amanda is amazing at what she does. The team she put together was outstanding. Everything from travel to food to snacks and Advil at the booth are thought of. Couldn't ask for better event leadership."

— Sales Representative | RSAC Booth Staff, Delinea